History

"Why can't I find a home gym which suits all my exercise needs and is appealing enough to have in my home?", Thomas Svenberg, a member of the Swedish national rowing team, asked himself.

With more than 10 years of experience from the fitness industry, and as an elite athlete, Mr Svenberg had experience in most exercise equipment on the market, and knew what robustness and quality to expect from a high-quality gym. In addition, Mr Svenberg wanted to have a gym which did not disturb the aesthetics of his home.

Therefore, he set his mind on designing the worlds most attractive, versatile and compact high-quality home gym, meeting his own high demands and preferences.

The Swedish industrial centre Huskvarna, known for its high-quality motorcycles and heavy-duty forest products, provided an ideal setting. With the assistance of an industrial designer, an industrialist and a world-class sailor - all with years of experience in their respective fields - the venture was launched in the late 1990's.

It has taken half a decade of focused design work to achieve the perfection of today's Personality Gym series. Which other design piece converts into a complete gym in three seconds? Which other gym could be placed in your living room at home, or in the conference room at your office? Which other home gym combines design aesthetics with an elite athlete's requirements on robustness, versatility, flexibility and the 'true-gym-feel'?

Personality Gym started selling on a small scale in 2003, but only in late 2005, it met the founders own high expectations and was considered ready for a greater market. Personality Gym is now on display at airports and hotels, sports stores and show rooms all over the world. New dealers in various territories stand in line, and are contracted them as fast as possible.

For a closer look, please view the Personality Gym website, or contact your dealer.